Senior Performance Marketing Manager – Social Paid (Meta Focus) (m/f/d)

## Your tasks We are looking for a hands-on _Senior Performance Marketing Manager_ (m/f/d) with a strong focus on Meta as a core growth channel. The role combines data-driven performance marketing with a clear creative-first approach to scaling our new customer business. The focus is on developing, managing, and scaling creatives as the key lever for sustainable growth in social paid. Your responsibilities include: * **Taking ownership of the performance** of our social paid channels, with a focus on Meta * Scaling first orders through continuous optimization of creatives, audiences, campaign setups, and budget allocation * **Ownership of the social paid creative strategy** – from developing new creative angles and concepts to scaling successful creatives * **Developing and implementing** structured creative testing frameworks, as well as building scalable processes for the continuous production, evaluation, and iteration of performance creatives * Creating creative briefs, hooks, messaging approaches, UGC concepts, and testing ideas in close collaboration with creative, influencer, and content teams * **Analyzing campaign data**, deriving insights, and identifying new growth levers to improve efficiency and new customer acquisition * **Designing and executing tests** across the entire customer acquisition journey – from creatives and audiences to campaign structures and placements * **Close collaboration** with analytics, CRM, influencer, product, and country teams to continuously improve customer acquisition and marketing performance ## Your profile * At least **4 years of experience** in building, managing, and scaling social paid campaigns, with a strong focus on Meta * Proven track record of **scaling new customer growth** in an e-commerce, DTC, or consumer-focused environment * **Deep understanding of key performance metrics** such as CAC, ROAS, CPO, conversion rate, and first orders, as well as their main growth drivers * **Proven experience in developing performance creatives**, creative briefs, UGC concepts, and structured creative testing frameworks * You don’t think only in campaigns and target groups, but also in hooks, angles, storytelling, and user psychology * **Strong analytical skills** and experience working with large datasets and performance analysis * Good understanding of attribution, tracking, and modern measurement approaches * **Hands-on mentality** with high ownership, strong execution skills, and a proactive mindset * Based in **Berlin** or willing to relocate * Business-fluent **English** (C1 or equivalent); German skills are a plus ## What you can expect from us * Our diverse team is ready to be enriched and inspired by your ideas: help building the future of food retailing in our fast-growing start-up! * **Extensive onboardings** which will prepare you for your various and challenging tasks. * **Flexible working hours** and **home office options** to ensure a good work-life balance. * A beautiful and modern office in Berlin Schöneberg, easy to reach by public transport – and we cover the costs of your monthly BVG (public transport Berlin) ticket. * Find your way (back) to the gym thanks to **fitness cooperations** with Urban Sports Club or FitX. * Optimal performance thanks to a **modern MacBook.** * Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea. * **20 % discount** in our KoRo online store. * Regular **team events** and joint activities as well as legendary company parties. ## Sounds good? Then apply with your application documents (**CV and letter of motivation**) via the application form on our website. We are looking for real team members – let us know who you are and what motivates you!